1+ months

Director of Marketing - ADP Marketplace - 172323

Roseland, NJ 07068
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Director of Marketing, ADP Marketplace

ADP Ventures, an incubator of long-term growth opportunities for ADP, is seeking a Director for Marketing to join ADP Marketplace, a fast-growing venture within our portfolio.  This is a unique opportunity to support the first and largest digital HR storefront focused on helping companies discover, buy and activate leading solutions from ADP and our external partners.  The Director of Marketing will be a vital team member to help ensure the adoption and success of our Venture.  This pro will be responsible for developing, executing and optimizing strategic marketing plans, with a focus on initiatives to drive awareness, consideration and demand for our solutions, as well as to drive key projects that may span across multiple ADP business units.  The Director of Marketing will work with a cross-functional team to help drive demand generation, acquisition and internal/external awareness campaigns across multiple channels, with an emphasis on digital, sales enablement and support, and client marketing.

Teams within ADP Ventures operate in a highly innovative environment, with the daily pace of a start-up and the backing of a Fortune 500 organization.  The ideal candidate must be nimble, creative and agile in a collaborative environment.   This position is a great fit for a seasoned marketer who thinks strategically, possesses strong interpersonal and project management skills, can analyze and make critical decisions in a fast-paced environment and has experience working in a matrixed structure.  If you like to think strategically and also roll up your sleeves to execute quickly, then this may be for you.  

The ideal candidate must have proven, successful experience working across all aspects of marketing inclusive of brand, digital, sales enablement, strategy & planning, public relations - and the ability to work cross-functionally to drive go-to-market success. This pro will work very closely with our sales team, corporate marketing, and agency partners, as well as internal partners to help develop programs and bring them to life. The ideal candidate will be a high-energy, collaborative leader who strives for innovation and results-oriented outcomes.  The individual needs to be self-directed and able to handle multiple tasks, delegate responsibility through a matrixed team and prioritize with a professional, can-do attitude.


·        Lead the development and execution of marketing plans, strategies and tactics that support the goals of the team

·        Serve as a primary marketing resource for a selected group of Marketplace partners to help them drive sales through ADP Marketplace.  This can include developing go-to-market plans; crafting client-facing assets such as the app store listing, fact sheets and product videos;  and working with ADP sales partners to support efforts through that channel.

·        Liaison with business unit marketing teams for cross-marketing collaboration

·        Drive development and execution of best-in-class integrated marketing programs across multiple channels and support the buyers journey and convert engagement into additional business

·        Deliver measurable results and have the nimbleness to take corrective action based on emerging market opportunities and trends

·        Work hand-in-hand with sales, product and digital teams to ensure sales and product objectives are advanced through marketing's contributions


·        Support digital marketing efforts to increase awareness and drive leads for sales 

Education and Experience

·        Bachelor's Degree; MBA desirable

·        Minimum of 7-10 years of related experience in marketing with demonstrated ability in building and leading innovative marketing programs, ideally in B2B environments

·        Self-starter with strong project management and organizational skills with the ability to manage multiple projects in a fast-paced and dynamic environment.

·        Experience working across and navigating cross-functional teams to drive results

·        Working with agencies for creative development and media buys when applicable

·        Demonstrated ability to work with and influence cross-functional team

·        Strategic thinker and demonstrates attention to detail and ability to execute flawlessly

·        Outstanding interpersonal, presentation (written and verbal) and process facilitation skills

·        Results-oriented; high sense of urgency and energy

·        A true team player, who is passionate about marketing


·        Experience in the HCM category a plus

We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE Magazine, and recognized by DiversityInc as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Posted: 2019-03-18 Expires: 2019-05-18
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Director of Marketing - ADP Marketplace - 172323

Roseland, NJ 07068

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