1+ months

Director Development, Small Business Digital Marketing

Florham Park, NJ 07932
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Director Development, Small Business Digital Marketing


We have an opening for a highly motivated, experienced, hands-on Director Digital Marketing Development to help lead the strategic growth of the Small Business Marketing Center of Excellence (COE) Development Team. The team is focused on ensuring that what we build helps to promote solutions and services to new prospects and current ADP small business clients, through digital marketing website experiences and in-product omni-channel marketing programs and campaigns supporting the Roll by ADP® product marketing and RUN by ADP® in product marketing teams.


Do you pride yourself on defining and developing innovative digital solutions to marketing challenges? Do you have experience leading development teams that are part of a collaborative agile marketing group? Do you have agency experience? Then keep reading.


We're looking for a Director of Digital Marketing Development who will play a key role on the small business marketing team to add technical leadership, development knowledge, experience, and expertise to our agile marketing team. You will work closely with other team members and agency partners to solve digital marketing and technical challenges. We need someone who will take ownership of new development projects, ongoing support initiatives and participate in analysis of business needs, partnering with creative and product marketing teams to recommend the best technical solution to help address client marketing challenges working collaboratively with agency partners and internal team members to develop and deploy new marketing programs.


In this role you will have the opportunity to work with the small business marketing and product teams to create best in class B2B digital destinations and campaign journey’s to inform, educate, influence, and drive incremental client sales leads for the business leveraging Sitecore CMS, Salesforce Interaction Studio, Salesforce Marketing Cloud, Optimizely and other marketing technology.


This job requires strong communication and interpersonal skills, serious technical capability, a focus on delivering quality digital experiences on time and most importantly the ability to lead and contribute to a collaborative, disciplined and deadline-driven team. Interested in joining a results driven team and playing a key role in our growth, then read on and submit an application.


This is an exciting opportunity for an experienced leader, manager and Front End/CMS Developer skilled in web technologies including HTML, CSS, JavaScript, Node, NPM, Gulp, XML, XSLT, Sitecore CMS, JQuery, Salesforce Interaction Studio, Salesforce Journey Builder, Salesforce Marketing Cloud and other technology to work on ADP's small business client and prospect marketing programs.



  • Development and ongoing maintenance of marketing websites and campaigns using Sitecore CMS, Salesforce Interaction Studio, Salesforce Marketing Cloud and Optimizely in partnership with our Small Business Client Marketing teams to build omnichannel personalized marketing journeys leveraging these tools to drive small business cross-sell and upsell opportunities to sales
  • Development of HTML landing pages and website content including text, graphics development, video, and interactive features delivering pixel perfect code from design deliverables.
  • Interface with Marketing teams to define and implement strategic initiatives helping enhance the user experience for clients and prospects based on data insights and marketing strategies.
  • Collaborate with marketing and product teams to develop and implement A/B and Multivariate tests using Optimizely or Salesforce Interaction Studio.
  • Partner with Sales Automation and Sales Operations to ensure lead flow process on ADP RUN product has full system integration with backend systems such as Eloqua and Salesforce.com ensuring all solutions are aligned to the sales automation objectives.
  • Develop and enhance business partnerships by providing strategic guidance to business partners on effective campaign management, operations and optimization techniques ensuring ability to track and analyze outcomes.
  • Performs other relevant duties as assigned and identified.



  • Bachelor's Degree computer science / programming / marketing technology preferred



  • 5-10 years of experience leading and managing development teams.
  • Experience in managing teams that deliver large scale projects involving the development of B2B websites and omnichannel marketing campaigns (advertising, landing pages, email nurture programs and more).
  • Experience working with Sitecore CMS or similar enterprise level content management systems.
  • Experience working with Salesforce Marketing Cloud.
  • Experience with Optimizely, Hotjar, Mouseflow and other digital marketing technologies.
  • Expertise with Google Analytics, Google Tag Manager, and partnering with analytics teams to implement event and lead tracking.
  • Experience leading development and QA teams and implementing process and procedures to ensure high quality deliverables
  • Experience leading or managing agile teams
  • Experience leading or managing planning sessions and establishing schedules
  • Digital Advertising/Marketing Agency experience a plus.




  • Highly proficient in the full spectrum of Web content management, testing and analytics tools. For example: Sitecore CMS, Google Analytics, Eloqua, Salesforce Interaction Studio, Salesforce Marketing Cloud, Google Tag Manager, Optimizely, Hotjar, Mouseflow and other technology as appropriate.
  • Advanced expertise and proven track record of developing using the following web development tools and delivery platforms: HTML, CSS, PHP, JavaScript Invision, Sketch and/or Photoshop.
  • SEO experience and familiarity with search engine algorithms.
  • Sitecore CMS expertise and Developer Certification a plus.
  • Agency experience a plus.


Required Skills:

  • Management and leadership skills
  • Operations, process establishment, project management and agile framework
  • Strong oral and written communication skills.
  • Strong problem-solving and analytical skills.
  • Works well under pressure as part of an agile development team.
  • Outstanding organizational and time management skills needed for managing multiple project activities across several project owners.
  • Exceptional ability to translate business requirements into high-level and detailed functional specifications.
  • Effectively plans, coordinates, and prioritizes work efforts.
  • Ability to work at a detailed level while maintaining the big picture of the overall system design.
  • Problem Analysis/Resolution - Gathers information on issues to construct options and either make decisions or recommends options to Sr. Management, as appropriate.
  • Anticipates, identifies, and resolves problems in a timely manner.
  • Assigns tasks to appropriate cross-functional resources and follows up.
  • Ability to communicate effectively with both business and technical staff and convey complex ideas.
  • Knowledge / experience of the operations of the Sales Organization, IT, and Marketing.

In the state of Colorado, we are offering the following benefits (subject to change):

Salaried and hourly workers who work on average 32 or more standard hours per week:

  • Medical, Dental, Vision, Life Insurance, 401(k), Charitable Contribution Match, Holidays, Personal Days & Vacation, Student Loan Repayment Program and Paid Volunteer Time Off

We believe in good faith that compensation for a successful candidate based in Colorado would be between the range listed below.  The below is for Colorado only.

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADPs culture and our full set of values.

Compensation range for this role for U.S. Colorado Residents
Minimum: $120000
Maximum: $140000
Compensation Type:


  • Other
Posted: 2022-03-02 Expires: 2022-09-03
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Director Development, Small Business Digital Marketing

Florham Park, NJ 07932

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