1+ months

European Regional Marketing Director

London, England SW1A 2
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European Regional Marketing Director - London, United Kingdom

Are you looking for an exciting role, leading Western Unions digital marketing efforts within the Europe and Commonwealth of Independent States (CIS) market? If youre a proven expert in digital marketing and have great team leadership skills join Western Union as European Regional Marketing Director.

Motivated by our values: purpose driven, globally minded, and trustworthy & respectful

Were a FinTech thats using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. Were a team of over 8,000 employees serving 200 countries and territories. We believe when money moves, better things happen.

Better starts and ends with the customer

The successful candidate will lead a team of digital marketers who together will ensure Western Union is furthering its presence in the digital world. The team will be coordinating all digital aspects of marketing ensuring successful achievement of all key performance indicators for the EUCIS market, though the local marketing teams. This includes new customer acquisition, conversion and retention for all digital channels including desktop, mobile web and our rapidly growing mobile app. The position will also be the brand advocate and coordinate internally within the region and with the Global team and coordinate the creative agency management centrally with the central agencys counterparts for the development of basic creative templates. Another responsibility is with budget management and oversee for the region, and marketing planning cadence ownership.

To be successful in this role you will have research or analytics experience (highly analytical and research-driven marketers are preferred for this position). Strong communication and interpersonal skills that span cultural differences and the ability to work in a fast-paced environment. The successful candidate will have significant and substantial experience with multi-tiered marketing implementation and demonstrate knowledge of regional nuances and challenges in the digital marketing space. When we meet, youll be able to talk through leadership skills and people manager capabilities with the ability to set a strategic direction and priorities within a complex business. You will have a solid background and understanding of the importance of omni-channel efforts as well as skills and experience across Paid, Owned and Earned Channels (agency experience a plus).

Join us, and lets connect the world

Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. Its an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If youre ready to unleash your potential to help drive change through bottom-up innovation, apply now.

Were a company on the move, and we want our people to grow and develop. Youll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.



  • Banking / Finance
Posted: 2022-07-13 Expires: 2022-11-02
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European Regional Marketing Director

Western Union
London, England SW1A 2

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