1+ months

Marketing Manager

Parsippany, NJ 07054
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Marketing Manager

Are you a high-energy, B2B marketer eager to establish and grow an emerging in-product marketing channel? If so, you will drive the roadmap and development of in-product marketing for mid-sized client users of ADP's flagship HCM software, ADP Workforce Now. You are an experienced campaign developer with project management skills, who can think strategically and act tactically, loves a challenge, and is passionate about tech. In establishing this channel, you will evolve foundational governance and in-product campaign development processes. In doing so, you will act as the liaison to a wider team of product marketers to gain access to the channel and prioritize competing campaigns from across the business. You will work with cross-functional teams to develop in-product marketing campaigns (comparable to in-app or publisher marketing campaigns) to appear in the software, while managing the balance between marketing objectives and users' experience. These campaigns will cross-sell and upsell ADP solutions to drive sales growth and deepen client use of related ADP solutions.


  • Conceptualize, design and execute targeted campaigns to appear in-software including segmentation
  • Manage ongoing A/B tests, ad unit inventory, and develop comprehensive pipeline tracking & reporting
  • Size opportunities, work with product SMEs to determine client insights, and advise Product Marketing on assets required to drive conversion
  • Collaboratively work cross-functionally with a digital marketing agency, Product Management, Marketing, Development, UX, Sales and Service teams to execute the campaigns and develop guidelines for in-product marketing experience
  • Leverage client insights and segmentation to prioritize campaigns to maximize additional business growth, as well as manage governance of incoming business requests
  • Develop testing opportunities for campaign content and user journey
  • Regularly report on and develop analysis of key metrics and performance indicators to advance sales growth; report on progress versus goals while managing campaigns, in addition to making recommendations based on data to optimize performance

Skills and Experience:

  • Minimum of 5-6 years of experience in B2B Marketing, in-app or publisher marketing is a bonus
  • Proven ability to project manage, lead teams, define marketing objectives, execute campaigns, and track and evaluate results
  • Familiarity with A/B testing and digital marketing concepts
  • Experience with marketing automation (e.g. Eloqua), Salesforce.com (SFDC), and other marketing tools and technologies
  • Collaborative and consensus-builder
  • Results oriented and entrepreneurial in a fast-spaced environment
  • Innovative thinking that translates to business development

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADPs culture and our full set of values.


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Jobs Rated Reports for Marketing Manager

Posted: 2021-03-19 Expires: 2021-07-11
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Parsippany, NJ 07054

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